EXPERTISE  //  IMMERSIVE INSIGHT

THIS ISN'T LISTENING
TO A DEBRIEF.

BUILT BY PEOPLE, NOT RESEARCHERS.

BUILT BY PEOPLE, NOT RESEARCHERS.

Break half white

A while ago we noticed that even a really great insight struggles to make it in big businesses.

The pace of the world and the number of emails we all deal with make it almost impossible to understand what it is like to be someone else, someone who might buy your brand. 

That’s why we started debriefing differently.  Creating experiences that would pull your team out of their day job and allow them to walk in someone else’s shoes, even for just an hour.

This isn’t listening to a debrief.

This is moving, tasting, touching, smelling and hearing real life according to real people.

When you really want to get to know the people that buy your brand we offer qualitative research that takes you into the real world.  The one where people actually live, not a weird focus group venue.

Our fieldwork has been built by people, not researchers – for a more human approach to insight. 

We use the latest technology to allow us to observe people’s real behaviour. Our observation techniques get you the closest you can get to living, breathing human beings and can dramatically change the way you see insight.

 But just watching from the edges doesn’t give you the full ticket.  We dive in with you and your teams, conducting fully immersive experiential research workshops. From dinner at their place, to film and date nights.  Allowing you to experience real life, not just hear it in a research debrief.

When you really want to get to know the people that buy your brand we offer qualitative research that takes you into the real world.  The one where people actually live, not a weird focus group venue.

Our fieldwork has been built by people, not researchers – for a more human approach to insight. 

We use the latest technology to allow us to observe people’s real behaviour. Our observation techniques get you the closest you can get to living, breathing human beings and can dramatically change the way you see insight.

 But just watching from the edges doesn’t give you the full ticket.  We dive in with you and your teams, conducting fully immersive experiential research workshops. From dinner at their place, to film and date nights.  Allowing you to experience real life, not just hear it in a research debrief.

THIS RESULTS IN:

OUR OTHER SERVICES:

New
NEW RESEARCH

A more successful method of innovation.

A more successful method of innovation.

A more successful method of innovation.

Creative
CREATIVE RESEARCH

A more realistic viewpoint of shopping.

A more realistic viewpoint of shopping.

A more realistic viewpoint of shopping.

Strategic
STRATEGIC RESEARCH

A more human approach to insight.

A more successful method of innovation.

A more successful method of innovation.

NEED HELP WITH YOUR BRAND?

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4 Tanner Street,
London, SE1 3LD

tash@themixlondon.com
+44 (0) 207 403 5623

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ABOUT

A qualitative market research agency fit for the 21st century, reflecting real life in all its messy glory. Helping brands understand people.

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