Look, I don't dance now

I make money moves (ayy, ayy)

Say I don't gotta dance

I make money move

If I see you and I don't speak

That means I don't f**k with you

I'm a boss, you a worker, bitch

I make bloody moves

- Cardi B

Cardi B grew up in the Bronx, NYC.

At 19 years old, stuck in an abusive relationship and with no money to pay for university, she became a stripper.

"The first time I stripped I was really embarrassed, I felt like I could hear my parents voice in my head… After a while I didn't even care anymore. I was seeing money that I feel like I would've never seen ever."

By the age of 21 she'd saved $20,000, and two years later dropped out of university and quit the stripping hustle to focus on her music career.

Which in retrospect paid off, as she’s now the first female rapper to reach number one on the Billboard Hot 100 in nearly 20 years.

All while racking up an estimated worth of $24 million.

So no, Cardi B doesn’t dance for dollar dollar bills anymore.

But her well-documented origin story, hustling as a dancer, has found new parallels in recent years in unexpected places.

Coinciding with Cardi B’s stardom in the second half of the last decade has been the meteoric rise of social media network Tik Tok - So much so that there are now roughly 10 million users of the app in the UK alone.

And one of the most notable trends on the platform are the millions of people dancing.

By themselves, with their friends, sometimes coming up with something new, but mainly copying one of the dances that are popular at the time.

The algorithm means that an uploaded video can be seen millions of times.

Which means being famous now feels like a tangible goal for younger generations.

So much so that today’s kids are three times more likely to aspire toward a career as a social media influencer rather than an astronaut.

Addison Rae is one of the most famous Tik Tok stars.

She was named the highest earning Tik Tok star by Forbes in August 2020 and is reported to earn thousands of pounds per sponsored post.

For many, it is surprising how dancing into your phones front camera can be so lucrative… but that’s #ad #spon #influencer for you.

And while some hustles seem to take off overnight, others take time to build and become successful.

Some have goals of making money from the outset, while others are built on passion and having fun.

Sustainable Fashion

Grace Beverley saw a gap in the market for good quality, but moderately priced, resistance bands.

In 2017 she set up a company B_ND while she was at Oxford University.

In 2019, she launched a sustainable gymwear company called Tala, with a competitive price point to Nike and Gymshark, offering an alternative option to fast fashion, at similar prices.

Grace recently won Drapers 30 under 30 2021.

A pretty successful side hustle turned full hustle!

Reducing food waste

Olio is a food sharing app that started as a side hustle aimed at reducing waste.

Today, the app allows people to give away, collect and ultimately share food that would otherwise be thrown away.

Tessa and Saasha tested the idea using a WhatsApp group of just 12 people who lived close to one another.

It was such a success within this test group, that just 5 months after incorporating the company, they launched the app.

Although it was initially only available in a few postcodes in North London, it quickly scaled to become a UK wide offering.

A side hustle that identified a problem and used technology to do some good every day, and give people another option besides the bin for their excess food.

Tracking Coronavirus

Not all side hustles are about making ‘money moves’ or addressing changing values.

Some side hustles are about taking your hobby to the next level.

Guillaume Rozier is a 24-year-old French data scientist who created the website CovidTracker.

Initially sharing a graph of the number of COVID cases in France on social media but this escalated as he created graphs for other countries and his posts generated more and more views.

Soon a website was born very gradually, with no original ambition of creating what was soon to come - a site with millions of views.

He now has 5 volunteers working with him to manage the tracker, which is used by hospitals across France, and the French government has even integrated his work into their vaccination campaign!


Whatever the motivations for side hustles, there are so many examples of new successes, all capitalising on our ever-changing technology, values and world.

And success isn’t always monetary, or about creating the next $1bn brand from your parents garage, like brummie Ben Francis did with Gymshark.

So whether you have aspirations of Tik Tok stardom, have spotted a gap in the market, or simply want to leave the world a better place that you found it, there’s one thing to do.

Define your ‘success’ and get hustlin’.