EXPERTISE  //  NEW RESEARCH

THE BIGGEST PROBLEM WITH INNOVATION IS THAT NOT MUCH OF IT WORKS.

THE BIGGEST PROBLEM WITH INNOVATION IS THAT NOT MUCH OF IT WORKS.

THE BIGGEST PROBLEM WITH INNOVATION IS THAT NOT MUCH OF IT WORKS.

Not ideal huh?

Most people look at the failure rates of innovation and worry about how much it costs.

We worry about how rubbish it is being a person in the world today when you don’t get useful products and services.

Not very good.

Instead of starting with your brand we start with real life.

Most people don’t know what they need, they just know what is going on around them now.

Not ideal huh?

Most people look at the failure rates of innovation and worry about how much it costs.

We worry about how rubbish it is being a person in the world today when you don’t get useful products and services.

Not very good.

Instead of starting with your brand we start with real life.

Most people don’t know what they need, they just know what is going on around them now.

By using our close observation and social listening techniques we can reveal a more radical answer.

Through research we can show you not what people say they want, but what they truly need.  Using our planning and creative specialisms we can help you build concepts just like you would at a brand consultancy, only ours will actually solve things for consumers and make you look good at the same time. 

This will give your innovation purpose and utility.  

By using our close observation and social listening techniques we can reveal a more radical answer.

Through research we can show you not what people say they want, but what they truly need.  Using our planning and creative specialisms we can help you build concepts just like you would at a brand consultancy, only ours will actually solve things for consumers and make you look good at the same time. 

This will give your innovation purpose and utility.  

Not ideal huh?

Most people look at the failure rates of innovation and worry about how much it costs.

We worry about how rubbish it is being a person in the world today when you don’t get useful products and services.

Not very good.

Instead of starting with your brand we start with real life.

Most people don’t know what they need, they just know what is going on around them now.

By using our close observation and social listening techniques we can reveal a more radical answer.

Through research we can show you not what people say they want, but what they truly need.  Using our planning and creative specialisms we can help you build concepts just like you would at a brand consultancy, only ours will actually solve things for consumers and make you look good at the same time. 

This will give your innovation purpose and utility.  

THIS RESULTS IN:

THIS RESULTS IN:

OUR OTHER SERVICES:

THIS RESULTS IN:

Strategic
STRATEGIC RESEARCH

A more human approach to insight.

A more human approach to insight.

A more human approach to insight.

Creative
CREATIVE RESEARCH

A more realistic viewpoint of shopping.

A more realistic viewpoint of shopping.

A more realistic viewpoint of shopping.

Immersive Insight square
IMMERSIVE INSIGHT

A more engaging way to understand.

A more realistic viewpoint of shopping.

A more realistic viewpoint of shopping.

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A qualitative market research agency fit for the 21st century, reflecting real life in all its messy glory. Helping brands understand people.

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