BRINGING THE NATIONS FAVOURITE COFFEE INTO THE 21ST CENTURY.

Azera – insight
PROJECT TYPES:

Strategic Research

 
CLIENT:

Nestlé UK

OVERVIEW

Do you drink instant coffee at home but can’t resist grabbing a Latte in the morning on the way to work?  This is a familiar story for lots of coffee drinkers but those takeaways can really start to add up. Nescafé Azera has been the best tasting microground coffee since it was launched in 2012 and was perfectly placed to help consumers make more of their cash and still get great tasting coffee on the go.

Helping the Nescafé beverage team see this opportunity and deliver this into market with a takeaway cup option, allowed their consumers to seamlessly continue using the Azera brand even when they weren’t at home.

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