WHEN YOU WANT TO SELL MORE MINTS, IT'S BEST TO LOOK AT OTHER MINT COMPETITORS RIGHT? 

The Mix – Polo insight
PROJECT TYPES:

Creative Research
Strategic Research

 
CLIENT:

Nestlé Confectionery

OVERVIEW

Working with our Polo audience, we quickly established that the real battle ground for the iconic mint brand was the handbag not the mint aisle. If you’ve spent time and effort making sure you have the loveliest make-up, a gorgeous lippy and a suitably flash handbag the last thing you want is a tired pack that reminds you of school. 

Allowing the design agency to really see and understand the handbag environment was key to allowing the team to be able to strip back the Polo brand and allow it to re-emerge in a simpler, glossier form.

NEED HELP WITH YOUR BRAND?

GET IN TOUCH TO DISCUSS HOW WE CAN HELP YOUR BRAND.

4 Tanner Street,
London, SE1 3LD

tash@themixlondon.com
+44 (0) 207 403 5623

Monday - Thursday
9am - 6pm

TwitterLinked In

ABOUT

A qualitative market research agency fit for the 21st century, reflecting real life in all its messy glory. Helping brands understand people.

READ MORE

NEWSLETTER

Get some fresh thinking in your inbox every few weeks. We send a monthly round-up of our favourite posts. That's 12 emails a year. Join us?

© Copyright The Mix 2018. All Rights Reserved.