Working with our Polo audience, we quickly established that the real battle ground for the iconic mint brand was the handbag not the mint aisle. If you’ve spent time and effort making sure you have the loveliest make-up, a gorgeous lippy and a suitably flash handbag the last thing you want is a tired pack that reminds you of school.
Allowing the design agency to really see and understand the handbag environment was key to allowing the team to be able to strip back the Polo brand and allow it to re-emerge in a simpler, glossier form.
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