Attracting a high roller in betting can be a tricky thing. There are already plenty of sites designed to make people feel special.
Working with the new brand team, we helped identify the needs and frustrations of high value customers – both in life and when they were placing a bet.
This fed into the user experience of the overall Eastbridge platform and allowed us to help them develop a private membership scheme, packed with the latest statistics all designed to give customers a real feeling of control.
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