Green Cuisine

Brief: How do you help the family cook to feed even the hardest to please family members when you want to cut down on your meat eating?

Method

We spoke to 70 consumers across 5 markets (France, Italy, Germany, Netherlands, UK) to help Nomad identify the real pain points when it came to reducing meat for families. We found on the whole a real desire for most families to eat a bit less meat but some real challenges in making the right choices on a daily basis. This was all about over-coming loss aversion and helping them feel positive about reaching for a plan- based option.

pack_shot_-_meatballs
birds_eye_green_cuisine_succulent_meat-free_sausages_300g_76902_T1
birds_eye_green_cuisine_10_veggie_fingers_284g_48029_T1

Outcome

Green Cuisines has launched in 2020 as a major new platform for Nomad, rolling out across all key European markets by 2021 and help Nomad become a thought leader in a category that was once just a place to find unhealthy yellow food.

Got a question and need consumer-driven strategic insight?

themix_Logo_black_small

4 Tanner Street,
London, SE1 3LD

tash@themixlondon.com
+44 (0) 7889 732 971

TwitterLinked In

Newsletter

Get some fresh thinking in your inbox every few weeks.

© Copyright The Mix 2020. All Rights Reserved.