PepsiCo - Gen. Z Snacking

Brief: How can we understand a whole generations perceptions on snacking?

© Photography by Rob Jones (


We wrote a category vision piece in order to help PepsiCo. get ahead of the curve when it comes to Gen Z and snacking.

We reviewed every PepsiCo. snacking research piece they had carried out and then conducted additional research with UK Gen Zer’s and their parents. Over four weeks we delivered the knowledge audit, new findings and bought these to life under opportunity platform territories for PepsiCo. to innovate against.



A category vision that was deemed best in class by the snacking portfolio team, alongside eight innovation territories briefed to their product and packaging teams, all delivered in four weeks.

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